When I was growing up, my dad would often ask why I wore clothes with logos all the time. "Why are you giving free advertising to a big company that doesn’t care about you?” he'd say. A few years later, I realized this criticism had stuck with me. I became anti-logo. Now, if I wear something with words or a design on my body, it has to have meaning. Either I’m supporting a friend, an artist, or it’s a symbol of my values, etc.

That’s why when I decided to make my first T-shirt, I knew I didn’t want to make something for the masses. I wanted to sell clothing to unite "my people". It had to have a message that creative misfits could wear proudly.

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Size guide